How AI Will Transform the Workplace in 2020
Although artificial intelligence has recently moved to the forefront of our modern culture and society, the intent to make intelligent machines has been around since the 50s. Since then, scientists have focused on creating computers that would use logic and reason to solve problems, communicate, and learn.Read more
Subway Gift Card!
Our friends at Smead are offering a FREE $15 Subway gift card with your purchase of $75 or more qualifying NEW products. For a list of qualifying items, as well as additional details and the official entry form, please click here. Purchases must be made by 3-31-20.
Selecting the Right Promotional Products for Your Office
It’s crucial for businesses of all sizes to share their brand across multiple channels via multiple methods. Traditional marketing and advertising help target particular audiences based on location or need. However, by putting their logo, name, or social media handle on various office supplies and other products, companies can communicate their brand in a variety of ways to a wide breadth of potential clients. Here’s how to choose which promotional products work best for your company.
Understanding Your Need
Start-up companies have needs that differ from well-established businesses. New companies should consider incorporating promotional products more heavily in their marketing strategies to organically introduce their business to the public. They may benefit from ordering pocket-sized promotional items like writing utensils, USB drives, coffee mugs, or magnets. Interested parties won’t be bogged down with cumbersome items, but instead will interact with these promotional items daily — be it on their desk, refrigerator, or kitchen cabinet.
Larger companies may want to thank current clients or attract new business with promotional products that excite. Investing in branded items may help attract a more upscale clientele. Additionally, giving a thoughtful and useful gift to current clients will help foster professional relationships.
If you’d prefer a low-key way of sharing your company’s name or logo, provide employees and clients with branded gear. Reusable tote bags, water bottles, and sweatshirts come in handy, and the users are likely to take or wear the products around grocery stores, gyms, parks, and hiking trails.
Selecting Your Message
Labeling your promotional products with pertinent information is key to bringing exposure to your brand. For example, companies that need to establish an online presence should include a web address or social media handle. Businesses that already have a solid internet following may try to promote a lesser-known product or service by including a description, contact info, or catchphrase on promotional products.
If you’re trying to grow social media followers, simply display your username, hashtag, or social media link(s) on your promotional products. Want to hype-up an event? Include the time, place, and brief description of your event on branded items. There are many ways to get your message out there with expertly printed promotional products.
Implementing the Perfect Promotional Product
Promotional products can be utilized in a variety of ways. Place them in gift baskets at company events, or provide giveaways at sports tournaments, auctions, or fun runs. Companies will benefit from ordering promotional products that align with their brand.
For instance, tech companies may consider branded iPhone cases, laptop covers, and USB chargers — among other mobile accessories. Healthcare companies may offer clients, employees, and office guests promotional products that communicate their brand with health-conscious messaging. Customize step-counters, yoga mats, running belts, and more to showcase your brand’s logo.
Promotional products allow companies to spend valuable funds on effective advertising campaigns that could provide an exceptional ROI. In addition to traditional marketing strategies, invest in promotional products that spread your brand far and wide. For top notch office supplies, Denver area companies may order from EON. We also partner with companies throughout the U.S. and satisfy their wide variety of office supply needs. We offer 300,000 exceptional promotional products that can be tailored to fit your brand and message. Contact us today to learn more!
Get $25!
Now through June 30 2020, BIC® is offering a rebate on many popular writing products. Get a $25 gift card with just $50 in purchases! For a list of qualifying items and the rebate flyer, please click here.
5 Workplace Resolutions for 2020
New Year’s resolutions often focus on health, fitness, or finances. In addition, it may be wise to focus on improving your work life by setting one or two goals to tackle in 2020. It may even be fun to give your staff the option to post workplace goals in a communal area so coworkers may provide support and encouragement throughout the year. Here are some fantastic and simple resolutions to help your team kick 2020 into gear.Read more
The History of the Business Card
The business card is a subtle yet essential piece of professionalism. The simple piece of cardstock, customized by a top-quality printing service, is used to share information, open a new door, or foster a current connection. While it’s often slipped in the back of a wallet or dropped in a briefcase, a beautifully designed business card can act as an understated advertisement, communicating your company’s branding, style, and expertise. Here we share with you the history of this familiar and essential item.
Lofty Origins in 17th Century Europe
The business card was originally used in 17th century Europe to announce the arrival of aristocracy. Small, thick paper about the size of a common playing card was embossed with ornate calligraphy and brushed with gold. These announcements were passed door to door to forewarn residents in town of the impending arrival of lords, ladies, or upper-middle class citizens. Over time, these announcement cards became a sign of wealth and status. One was not considered a member of high society without them.
First Impressions in the 19th Century
Eventually, these cards became a means of announcing a guest’s arrival to any private residence. The visitor’s card would be placed on a tray and taken to the lady of the home. Guests could make a positive first impression with beautifully designed social cards, which were often folded or marked to indicate whether the visitor was stopping by for a condolence or a congratulatory call.
The Business Card for All
As the Industrial Revolution took hold, polite society and formal culture throughout the modern world began to wane. In the UK, social cards made their way into working class hands and were exchanged after a project was complete so each party could locate the other should there be a lingering need. The upper class, who formally used these cards as social announcements and calling cards, turned up their noses at the common use of the business card. Nevertheless, the business card stuck as a means of exchanging professional information.
Modern Business Cards
While much of the pomp and circumstance surrounding business cards have faded with time, certain rules remain. Etiquette dictates that cards should be kept in the best condition and handed out upon first meeting. Business cards should include the name of the holder, title, company, phone number, and company address at the minimum.
EON Office Supply provides superior products to businesses of all types. Our high-quality paper products and printing services make creating and ordering your personal business cards a breeze. Save time and schedule a regular office supply delivery to ensure your workplace never runs out of necessary products. Contact us today to learn more.